Greg Crisp

A complete product plan includes not only birth, but life, and the eventual death. The time when the last server is turned off, and any clients still in the wild begin failing with “cannot connect” errors when launched.

So many in this business are focused on the “end goal” of The Delivery, yet they fail to miss the point: The Delivery is not the end, it is the beginning. The Delivery is the birth of the product. A successful product has a life beyond delivery, and perhaps even a death. All of this is what most in the technology business call “Maintenance”.